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"The North American International Auto Show has announced the debut of Electric Avenue, a 37,000-square-foot feature on the main floor of the 2010 show that will showcase electric vehicles and technology of both traditional automakers and innovative entrepreneurs. The exhibit area will feature nearly 20 vehicles as well as symposiums and special events on the adjacent NAIAS stage. The exhibit is sponsored by The Dow Chemical Company.
As a leader in applied chemistry, Dow combines the power of science and technology with the "Human Element" to drive innovative energy and climate change solutions. The company is accelerating the advancement of energy alternatives by investing in the development of breakthrough solutions, such as advanced battery and photovoltaic solar technologies.
Dow delivers a broad range of products and services to customers in approximately 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging, personal care and automotive products. More information about Dow can be found at http://www.dow.com/.
See
Electric vehicle manufacturing companies will have their top green vehicles and initiatives on display. See them on Electric Avenue, presented by the Dow Chemical Company, where electric vehicles you can drive today and the next generation of green vehicles are showcased.
Learn
Visit the electric vehicle manufacturers on Electric Avenue and the suppliers and universities that build the technology at the MEDC EcoXperience to learn how the future of electric transportation is built.
Drive
Sponsored by the MEDC, ride in the green vehicles on display on Electric Avenue and throughout the auto show on the indoor course that winds through natural surroundings creating an outdoor backdrop for your green automotive experience"

General Motors is hoping its Chevrolet Volt electric hybrid will revolutionize the American road.
Image: GM
Many have been waiting years for this day, because today marks the true dawn of the electric and plug-in hybrid car, the day when the big automakers—GM and Nissan among them—show off the vehicles they will be selling later this year.
Finally.
The Detroit Auto Show, traditionally the place for car makers to show off the whizz-bang gadgetry they have in store for the future and may never bring to showroom floors, opens today. And it will include a new emphasis on small cars, fuel-efficient cars and yes, finally, electric cars. The auto show will include a 37,000-square-foot feature on its main showroom floor showing off the electric cars the world’s automakers are bringing to market after years of talk.
General Motors plans to roll out its Chevrolet Volt later this year, after years of effort. The Volt, a plug-in hybrid with a small gasoline engine that kicks in to extend its electric batteries’ range, has been in the works since long before GM tumbled into bankruptcy, and is one of the vehicles the company is counting on to lead it back to the promised land of profitability.
But the Volt won’t come cheap when it comes to the masses, at least not at first. GM plans to price the first-of-its-kind American car in the $40,000 price range, the kind of cost one associates with a lower-end BMW more than a Chevy. But here’s a nice incentive from GM’s majority stockholder, the U.S. government. Buy a Volt and you’ll get a $7,500 tax credit.
That’s not a bad incentive, as incentives go.
GM has showed off the Volt at the auto show before. But this time, it’s on the eve of actually bringing the car to market.
GM isn’t the only one of the big automakers that will be showing off its new green colors at the show. Nissan’s Leaf, a rechargeable electric car, will make its debut at a U.S. auto show beginning today. While the Leaf, which lacks an engine to charge its battery, won’t go as far as a Volt, it will cost about $10,000 less.
If you want a Ford Focus plug-in, or a Toyota Prius Plug-in, you’ll have to wait until 2011.
And there will be other electric offerings on display, but just for display. Volvo will show off an electric version of its C30 and Fiat will show an electric 500.
And of course, none of these can claim the title of the first electric car to market. The electric car is already on the road, and spinning off entire new companies.
Tesla’s pricey roadster, weighing in with a $101, 500 price went on the market in 2008 and already has showrooms in places like Los Angeles. Fisker Automotive, another venture-funded car maker, will roll out its Karma sedan, priced at $87,900, later this year.
While the new kids on the block are clearly aiming for consumers with plenty of spare change, the mass market is another matter. And the big question for GM, Nissan and everyone else is whether consumers who have stayed away from car lots in droves in the past year will return for new, even revolutionary, products.
That’s a tough one to guess at, though hybrids have certainly been more popular than their original detractors expected. And there is one place to turn for guidance—Wall Street.
When a company with no profits to show so far went public last fall, it made the biggest splash of the IPO year. A123Systems just happens to make the kind of batteries that will be used in electric cars, among other things. Wall Street bet $370 million on that company, the largest IPO of 2009."